Imagine buying a product or a service and after using it, in case you are very happy and satisfied with it, you would gladly refer to use that product or service to your friends and family and anyone who asks for your advice. Affiliate Marketing works on a similar principle. It is a concept of marketing in which the business or the brand keeps rewarding the affiliate for any consumption of product or service offered by them. With the advent of internet, the digital platform as proved to be a dominating medium of marketing where majority of businesses are driving their money and efforts. Hence, this concept of affiliate marketing is also taken on the digital platform and it has found unique quantifiable importance especially in online marketing.
In simpler terms, affiliate marketing means promotion of someone else company and in return, getting commission in case of a successful sale. In affiliate marketing, there are generally three parties involved; the brand or the company, the affiliate who promotes the company and the customer who buys the product of the company due to the promotions made by its affiliate. The very same concept has been put to use by various corporate offices with huge success and hence, the same concept has been duplicated to work even in the online world. Moreover, the profits made in the online world are much higher than the profits made otherwise in this type of marketing. So, basically the job of an affiliate in the online world is to promote the company’s product by using special links which are embedded by you so that the sales made due to your promotion can be traced back to you. If someone buys a product or in some cases even visits the page of the company through the link of completes a survey linked to the link. The advertiser pays you a commission for your efforts. These commissions can be either based on a percent of sales made or a fixed commission, either way the efforts made by the affiliate are not gone unrecognized.
Certain things are needed to be known about affiliate marketing. Firstly, one needs to choose the right product for affiliate, generally, one should have full confidence in the product himself, and hence it is always advised to use the product first or only go for the products you use. Secondly, one also needs to have the right people or the right kind of customer base to buy the product that you are trying to affiliate. Failing to do either of the above would almost lead to a definite disaster and it would also damage one’s image online if the affiliation fails. Now, the tricky part is to promote the affiliate in the most productive way to generate maximum sales. There are a few ways to promote the company which are mentioned as follows:
In case one is a blogger and has a lot of followers than he can leverage his popularity to promote the affiliate product or the brand by simply putting banner ads or the links to the affiliate. The more popular the blogger, easier it is for him to promote the affiliate. But, one needs to make sure that this is done in a subtle way that no damage is caused to the brand and image of the blogger himself if the affiliate fails to meet the expectations of customers and fails.
Using Social Networking sites
The social networking sites have witnessed an exponential growth in the number of members registering every day. Facebook has more than 150 million members while twitter has more than 200 million members. One can make fan pages of the affiliate on facebook to promote it, while one can tweet about the affiliate to his followers on twitter to make the best use of such social networking sites for effective affiliate marketing online.
If one is creatively capable to writing articles and if these articles are appreciated and gather a lot of traffic on the internet, then these articles can be used to promote the affiliate by typing the link of the affiliate in the articles for the readers to follow in case they are interested.
The websites like YouTube and others can be used to create a video and make it viral. One can leverage from this, as the video is able to gather a number of hits, its popularity increases and there is a possibility of more people watching the video and clicking on the link of the affiliate given in the video. The effectiveness of such type of promotion depends on the popularity of the video; hence the video must be able to go viral to create an effect.
Joining Online Forums
There are some online forums with niche interests that people having the similar kind of interest join. Such forums act as a perfect environment to promote the affiliate as most people in the form would be having similar interest and as a result, they would be interested to know more about the product and the chances of people following the link to the affiliate would be high.
Creating a niche site
This is a trending topic on interest in the context of affiliate marketing. The SEO or the search engine optimization campaigns can be used to create a site around a keyword which is relevant to the affiliate’s product. Hence, a minimalistic site can be created that is very specific to the affiliate and poses a low competition and a high traffic platform for promotion.
Using the knowledge gained by reading the article one can associate oneself to finding the best suited product for affiliate marketing and gauge the market scenario by doing the required homework. One can effectively use one or more of the above mentioned ways of promoting the affiliate and reap the benefits of running a successful program for affiliate marketing making huge money from it in the form of commissions.Full Review